The first stage: “White Cat” is the stage of washing powder washing powder ration country’s main product, and thus laid its important position in the minds of consumers.
The second phase: “Power 28″ super concentrated detergent without the advent of foam, creating a new era in the history of Chinese laundry detergent, which not only broke the “white” unified pattern, more importantly, a change in consumer attitudes, shift from multi-bubble economy, no foam washing powder washing powder.
The third stage: other countries laundry detergent began set up plant factories in China.
The forth stage: Domestic detergent bleak, only “strange powers” of a single show; foreign detergents continue to dominated the urban market; private detergent sprung up everywhere.
The fifth stage: “White Cat” from the first sales position was replaced by”strange powers”, private laundry detergent “Biography” and “full”, “Li Bai” is still around to expand the market, and varieties of washing powder to the detergent from a single, Soap, toothpaste, shampoo and other all-round development.
Such is the five stages of chinese detergent market , and very coincidentally, the end of the fifth stage in the century. But can be expected, for the Chinese detergent industry, as experience has grown with the market matures, the new century’s first task will be to regulate.